Helping People Find your Pages in HTML

• Do the keywords appear in the TITLE tag of the page ?
• Do the keywords appear in the first few lines of the page ?
• How many times do the keywords appear in the entire page ?
• Do the keywords appear in a META tag in the page ?
• How many other pages in my database link to the page ?
• How many times have people chosen this page from a previous search list result ?
• Is the page rated highly in a human generated directory ?

Some over eager web page authors put many repetitions of the same word on their pages with small-print or invisible colors. This helps to sort their page to the top of a searched for list. "Search engine spamming". Major search engines delete pages when they detect this. Repeat words, just put them into normal sentences. A META tag goes into the HEAD of a document to specify information that does not belong on the BODY part.

• META - used to make the document load another page or reload itself. Used in the document HEAD
• Attributes of META
  • HTTP.EQUIV="..." - Gives a command the web browser or server. HTTP.EQUIV="Refresh" will cause a new page to load automaticaly
  • NAME="..." - used to specify which type of information about the document is in the CONTENT attribute. NAME="Author" means the Author's name or ID is in the CONTENT
• BASE - Indicates the full URL of the current document. This optional tag is used within HEAD
  • HREF="..." - the full URL of this document
  • ISINDEX - indicates that this document is a gateway script that allows searches
  • NEXTID - indicates the "next" document to this one. Obsolete.
  • LINK - indicates a LINK from this entire document to another (as opposed to the A tag) which can create multiple links in the document